RATED AARGH! #44 – TWINGES OF CONSCIENCE
Even robots know right from wrong if they look deep enough inside.
Even robots know right from wrong if they look deep enough inside.
The problem with making a movie out of Harry Potter and the Order of the Phoenix is Harry Potter and the Order of the Phoenix; in the fifth installment of her seven part series, it seems that JK Rowling lost control of her own narrative. The book is stuffed with filler, and while it’s the … Continue reading
Is July 10th National Theatrical Trailer Day or something? First, we get In the Valley of Elah. Then Get Smart. Now Jerry Seinfeld’s perilously hyped (see the photo to your right) Bee Story and Kenneth Branagh’s Harold Pinter-scripted remake of Sleuth! Which looks better? As Harold Pinter is one of the greatest dramatists on the … Continue reading
I am no fan of Paul Haggis outside of the Bond franchise (where he should be permanently ensconced until whatever’s cooking there goes cold), but I’ll say this much about the screenplay for his Iraq War drama In the Valley of Elah: it didn’t make me want to be racist. Actually, I didn’t actively hate … Continue reading
A few months ago, a promo still for Get Smart revealed Steve Carrell and Anne Hathaway in clothes and a room. Today, a new teaser for Get Smart shows Steve Carrell sans beard, heavy CGI effects and a sequel no one asked for making his phone booth debut as Maxwell Smart, demonstrating the "be smarter … Continue reading
Back in November 2006, Warner Brothers launched the teaser for their upcoming Christmas ’07 release Fred Claus. The trailer (view it here for a refresh) featured Vince Vaughn and Paul Giamatti enjoying some brotherly banter and a round of wet willies…and played great. The whole Vince Vaughn/Paul Giamiti living room riff-off felt clever, fun and … Continue reading
For a certain segment of the web population, viral marketing puzzle campaigns are a blast. The kids today like to solve the puzzles and find the ancillary sites and to put the pieces together. For me, that’s an awful lot of work to have something advertised to me, but I can see where it would … Continue reading
Today’s shaping up to be an ace day for viral marketing, both official and unofficial. J.J. Abrams weighed in with Harry at AICN about the puzzle site from late last week, http://www.ethanhaaswasright.com, and he says not only is it not one of his sites, but that he has frickin’ sites, as in multiple ones which … Continue reading
It was just a week or so ago that Devin caught you up on the beginnings of the viral marketing efforts of Watchmen, which consisted of a short-lived site that hosted a Rorschach symbol and an email address link. The tricky part of the equation is that site was registered to Michael Regina of OneRing.Net … Continue reading
It’s amazing how much people can love a dumb animal – especially single women with no romantic prospects whatsoever (there might be some confusion as to who the dumb animal is here; so be it). Take Barbaro, for instance. This phenomenon was documented tirelessly by the good scoundrels at Deadspin until the mighty colt went … Continue reading