What an odd way of engaging a controversy by changing the setting of a film… While it’s not quite Red Dawn switching entire countries, it’s still oddd to see that The Campaign is now taking place in North Carolina, rather than South Carolina as it’s always been. Obviously with the recent abominable legislative events in that state there’s some motivation to switch to the setting and capitalize on its buzz, increased tweets, news cycles etc. etc, but unless the film makes some kind of statement it strikes me as crass and unnecessary. Here’s the synopsis where you’ll notice the adjustment…
When long-term congressman Cam Brady (Will Ferrell) commits a major public gaffe before an upcoming election, a pair of ultra-wealthy CEOs plot to put up a rival candidate and gain influence over their North Carolina district. Their man: naive Marty Huggins (Zach Galifianakis), director of the local Tourism Center. At first, Marty appears to be the unlikeliest possible choice but, with the help of his new benefactors’ support, a cutthroat campaign manager and his family’s political connections, he soon becomes a contender who gives the charismatic Cam plenty to worry about.
In any event the trailer itself looks solid, if often obvious, and features a typically overbearing Ferrell squaring off with the good ole retarded charm of what amounts to Galafianakis’ “Seth” character. I’m excited to see it, even if the fake campaign videos they’ve put out excited me more than the expected “omg I can’t believe they did that!” beat involving more violence towards a baby.