While The Hunger Games may have had to surrender its IMAX screens to Wrath of the Titans after a single week, it would take a fool to suggest there’s not mad cash to be made by running the film on the biggest of big screens once again. With that obvious fact in mind, Lionsgate has arranged for the film to run in IMAX theaters for an additional week beginning next Friday- a nicely timed pick-up move if there ever was one, as that’s just when the film would have started to slip down the charts. This is smart, and it will surely be a big treat for the hardcore fans, who will get to punctuate their many trips to see the film with one giant ass screening.
Here at CHUD we’re happy that Lionsgate has also arranged it so we can give away two ticket to an IMAX screening of your choice, and all you have to do is retweet this article! Make sure the #HungerGamesIMAX hashtag and the link to this article are preserved in your tweet, or just retweet this particular tweet.
Make sure you keep an eye out for a reply or DM asking for your info!
The official press release is below. “May the odds…” and all that.
THE HUNGER GAMES RETURNS TO SELECT IMAX® THEATRES FOR A ONE WEEK ENGAGEMENT
Limited One-Week Engagement Begins April 27
Los Angeles, CA – April 20, 2012 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Lionsgate (NYSE: LGF) today announced that due to overwhelming demand, The Hunger Games will return to more than 100 IMAX® digital theatres across North America on April 27. The film will play for a one-week special return engagement through May 3.
The Hunger Games has grossed over $533 million globally since its launch on March 23, including $13.2 million generated from IMAX theatres in its original one week run.
“It’s wonderful that so many fans have expressed interest in seeing The Hunger Games in the immersive IMAX format, and many of these are repeat viewers,” said Lionsgate’s Motion Picture Group Co-Chair Rob Friedman, adding “ We’re delighted that IMAX has been able to accommodate them through this special one week re-engagement.”
“The Hunger Games has become a cultural phenomenon and we are thrilled to provide moviegoers with another opportunity to see this year’s most successful film in IMAX,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment.
The IMAX release of The Hunger Games has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.