Willis. Nogin.I still think the rest of the world is getting a better title out of Die Hard 4.0 than the US is getting with the wretched and embarassing Live Free or Die Hard. Stop with the clever titles. The thought of the gimmick that’s taken full rabid control of DVD edition titles moving to mainstream film titles has got me all squirmy inside.

To add insult to injury, the rest of the world is also gandering at a pretty cool poster of greasy, bald and sweaty (why did those adjectives suddenly feel pornographic?) Bruce Willis giving his patented look of cool concern amidst the sparks of off-camera carnage. Plain, but I like it.

View it to your hearts content here or check out a larger version on the interwebs of Russia here.