Last year Fox found major success with the MySpace screenings of Borat, which sent thousands of people out of theaters with the kind of killer buzz no ad campaign can create. Now they’re trying to get the same reaction from Reno 911!: Miami, the big screen version of the hit Comedy Central improv cop show.
In the new movie, opening February 23rd, Reno’s finest go to Miami for a police convention. Who could foresee that mayhem and hilarity would ensue? I do have to say that the trailer – which you can see here – has some good jokes, including a keeper involving a beached whale.
If you live in Seattle, Phoenix or Boston, you can see this movie for free tomorrow. Just have Reno 911!: Miami and MySpace Black Curtain Screenings in your top friends, print your profile and show up to the theater early (doors open at 7 local time). Cast members from the film will be at each theater, in costume and in character.
Which theaters? Why, these theaters:
Regal Fenway Stadium 13
201 Brookline Avenue
Boston, MA 02215
Harkins Arizona Mills
5000 Arizona Mills Circle
Phoenix, AZ 85282
600 Pine Street
Seattle, WA 98101
One printed profile equals one ticket, so you can’t bring guests. For more information, visit the MySpace Black Curtain Screenings page.