I hope more movie studios take a page from Fox Atomic’s playbook and send out pictures of people who have been massively destroyed as elements of their marketing campaigns. For instance, I think more people would have gone to see Miss Potter if Coming Soon had run an image of Renee Zellwegger wearing her own intestines like a greasy grey stole.

The image above is from 28 Weeks Later, a movie that has suddenly attained must-see status for me. It’s the completely unnecessary sequel to 28 Days Later, and it’s coming out in May. There are other pictures in this set – people standing around, pointing guns, Harold Perrineau about to yell “WAAAAAAAAAALT!” – but let’s be honest, it’s all about Max Headroom up there spilling his thoughts of the day all over the glass.

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