You probably heard that Kodak went ahead with their long-expected bankruptcy filing some weeks ago, so it should come as no surprise that the company might be a bit bashful to keep dropping dough on a splashy sponsorship deal. Since it opened 12 years ago Eastman Kodak has been sponsoring the CIM Group-owned Los Angeles theater in which the Oscars take place (and in fact, the facility was designed to house). How much the “significant amount” is that Kodak shells out each year to have their name grace the front is unknown, but when you’re planning on borrowing well over half-a-billion bucks under court supervision while you sell off 2 billion dollars worth of your most valuable patents, every dime counts.
As sad as this day may be, we have to look at it as an opportunity though… What brilliant corporate synergy can we cook up to replace the Kodak branding?
For example, perhaps the theater can adopt a rotating name based on the previous Best Picture winner!
Or maybe Canon will swoop in with the ultimate dick move and take over the sponsorship. That would be… mean. And of course there’s always the chance that some much lamer corporate tie-in will happen, and the Academy Awards will take place at the Tide Theater or whatever, but I have a feeling chewers are much more clever than that… Got any ideas for a good partnership?
Source | Yahoo!