Always funny when marketing departments wise up. Let’s take for example this new Rum Diary poster…

Which is a huge improvement from…

From floating head to conceptually composition! Of course, this poster sells the film a little more as a Hangover-style take on Fear and Loathing in Puerto Rico, but that’s probably fair enough as far as marketing is concerned. Also, I’m not sure if it breaks down that one is a US poster and one is international (we typically get the more boring shit), but I think there’s a good chance you’ll see this newer one in a theater someplace. Keep an eye out.

What do you think– much of an improvement?

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