It seems like the marketing monkeys have finally figured out how to sell Bryan Singer’s franchise-defibrillating Superman Returns: by focusing on chipmunk-cheeked villain Lex Luthor and his nefarious plot to cover the planet in black crystal or some nonsense that probably seems like a good idea at the time.

My interest in the Superman character remains nominal and the now-wedded Lois has apparently changed her last name from Lane to Exposition, but there’s plenty of visual zowie and competent FX work in this new longer trailer — one thing this movie expertly captures that another recent superhero movie with an X in the title completely cocked up is illustrating the sensation of flight, as opposed to people being yanked around by an obviously overtaxed off-screen wire team.

Oh, and I do kinda dig that phallic-Florida poster there.