Welcome to the new face of viral movie marketing: Facebook.  Friend a movie, get to look at a clip.  It makes me long for the wacky days when we signed up for phone calls from Harvey Dent, and obeyed the Joker’s every whim.

Rise of the Planet of the Apes is the latest Fox movie to embrace the fan page. It launched today, along with the first look at Caesar.  All four seconds of him.

He looks … good? I guess? It’s only four seconds!  I’m not nearly manic enough to judge that.

You’ll have to click on the link to view the footage. Since the studio wants people to visit the page, they don’t hand embed codes out in email (the new world!) and all I got was the link.   I’m sorry you’ll have to make a roundabout trip for such a tiny glimpse.