As we told you a few months ago, The Greatest Movie Ever Sold is Morgan Spurlock’s new film about advertising and branding, which was funded by its very subject matter. You can see a few of the sponsers in this first official poster.
Not seeing any McDonald’s arches there…
It does appear from the press release that the full title of the film is POM Wonderful Presents: The Greatest Movie Ever Sold. Here’s the text, which details a bit more what the sponsors are in for.
Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.
With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.
The Greatest Movie Ever Sold will hit theaters April 22nd via Sony Pictures Classics.