The Hollywood Reporter is reporting that Sony Pictures Classics is looking to pick up Morgan “Super Size Me” Spurlock’s latest film, The Greatest Movie Ever Sold.

His latest documentary is an examination of product placement and advertising and actually focuses on Spurlock trying to get sponsers for his movie- the very movie you’ll be watching. It’s all very meta.

“Everywhere you look it seems like something’s being brought to you by some sponsor or some corporation,” Spurlock told THR. “So we said, ‘Why not make a doc that looks at that and have the brands actually pay for it?'”

The Greatest Movie Ever Sold will premiere at Sundance (out of competition) in a couple of weeks, so expect to hear solid word on who nabs domestic rights to it soon.