The American Film Market is a one of those giant orgies of publicity that happen every so often, and where a number of early posters get dropped and interesting news about smaller genre efforts emerge. Some of these posters are merely concepts or announcement pieces that will never see and actual cinema wall, but other some are the beginnings of campaigns by which we will soon be bombarded.

There’s also new pieces of info about a few projects scattered in below, all of which emerges from Shock Till You Drop’s coverage of the event.

• The long-ago announced Howling Reborn will be dropping late in 2011, directed by Joe Nimzizki- a newcomer with only an episode of the 90s Outer Limits to his name. You can see the poster below, which comes along with the following synopsis:

“On the eve of his high school graduation, unremarkable Will Kidman finally bonds with the girl he has long yearned for, reclusive Eliana Wynter. But he also discovers a dark secret from his past… that he is about to become a werewolf. Now, in an effort to fight destiny and save their love as well as their lives, they must battle not only Will’s growing blood lust but an army of fearsome beasts bent on killing them…and then, us all.”

• Director of the conceptually-intersting, well-filmed but ultimately ineffective Buried is returning with a film called Red Lights. In it, Robert De Niro plays a psychic contacted by Sigourney Weaver, a pyschologist looking into the paranormal. Cillian Murphy is top billed, but his role is unknown. Poster below.

ComingSoon landed a snap of the poster for Mel Gibson and Jodie Foster’s The Beaver, which is currently without a release date. Seems they are pushing ahead with getting it out there though, and have wisely chosen a poster that covers Gibson’s hate-hole, and plays up the crazy.

• I noticed this hilarious poster for a Battle: LA cheap rip-off film that I haven’t seen before on the Film Market website, though it may already be out there. Check it out if it’s new to you as well, and chuckle at the balls of these people. I do wonder how they don’t get the oblivion sued out of them sometimes:

There are a few other stories emerging from the market, a few of which will merit their own articles- so keep an eye out!