It’s also a helluva way to tease horror fans and keep them guessing. After all, you can’t give us a title like that and not deliver, right?

A Horrible Way to Die is making its premiere at the Toronto International Film Festival in a few weeks (wherefore art thou, Russ?), and they’re unveiled a poster and trailer to whet your appetite.

You can check out the trailer over at the Heat Vision Blog. The official synopsis-

Sarah is starting life over. After her last relationship ended with a revelation that sent her boyfriend, Garrick, to a life sentence in prison, Sarah had no choice but to leave her past behind. Now that she’s been relocated to a small town and given a new identity, Sarah’s embracing the opportunity to start life fresh.

Unfortunately for Sarah, the past won’t let go. Garrick escapes prison and discovers Sarah’s new location, then blazes a violent trail across the country to track her down and disrupt her seemingly perfect new life.

Award-winning director Adam Wingard plays with narrative chronology, sound design and visual aesthetics to slowly unveil the details of Sarah and Garrick’s dark past. Meanwhile, Garrick grows ever closer in his search, leading to a violent confrontation in which the true motivation for his obsessive manhunt is finally revealed.

The film’s got some horror cred right off the bat. Travis Stevens, former horror movie PR man extraordinaire turned producer, is handling worldwide rights, and Brad Miska of Bloody Disgusting is working as associate producer.