If you’ve lived in LA for any length of time, you’ve seen your share of memorable advertising for big movies.  We have a tradition here where advertisers go beyond billboards and just slap their shit on the sides of entire buildings with ads big enough to cover small countries.  Seems as if other big cities have that ad mentality as well.  According to the phone number at the top, I believe this is a New York building.  This ad is one of the more innovative ones I’ve ever seen.

There’s also another in Paris (click to enlarge):

premieres on July 16th.

via THR.com