We got word of an interesting shindig going on at The Grove entertainment center here in Los Angeles this Friday to promote the DVD release of James Cameron’s Avatar on April 22nd.  There’s an exhibition featuring digital morphing technology to turn humans into Na’Vi, and it’s open to the public.  Details below:

AVATAR INNOVATIVE DIGITAL EXHIBITION LAUNCHES WITH HOME ENTERTAINMENT RELEASE

Interactive Facial Recognition Technology Morphs Shoppers’ faces into Na’vis in real time

WHAT:

To commemorate the launch of AVATAR on Blu-ray and DVD, Twentieth Century Fox Home Entertainment in conjunction with the digital out-of-home company, Inwindow Outdoor will unveil an interactive digital exhibition.

The exhibition uses state-of-the-art facial recognition technology to morph shoppers’ faces in real time into the natives of Pandora, the Na’vi. The Avatar face-morphing exhibition is a large, freestanding structure that will encircle the main statute at The Grove.



WHEN:


Friday, April 16
Press Check-In: 2:00 PM

WHERE:

The Grove, Los Angeles

MORE DETAIL:

The Avatar display is a 60’ x 10’ structure at The Grove and features three ‘morphing stations’ surrounded by vinyl and branded in Avatar themes. As mall shoppers approach the screens, facial recognition technology will hone in on their faces and transform them into Na’vi, the blue skinned species from the future made famous in the movie. Once the morph is complete, users can enter their email address via touch-screen so they can be sent the video of their transformation along with information on where to purchase the DVD.


The Grove Website