I figured in addition to the large List of Dumb
columns that run a couple of times a month it’d be good to give folks a
daily dose, since there’s absolutely no shortage of dumb shit out there
in the world. Help keep this thing going by sending your DUMBS to me
through THIS LINK.
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11/24 – The Weathering on the Sign Indicates it’s Been That Way a LONG, LONG time…

Photo by Nick Nunziata.

Imagine if you would a store devoted to one thing. A very special thing. A thing so vital we need a store devoted to it. I’m not talking about frivolous things like Batteries or Containers, things we’d never see whole stores devoted to. Things that matter.

Like hard tiny balls.

Now imagine that it was time to promote your product. The interface with with the customer. The branding, as it’s called.

You’d spend a lot of time making sure the branding was attractive, to the point, appealing, and most definitely delivered in pitch perfect grammar and with the appropriate spelling. Right? RIGHT?