I really liked the Spierig Bros’ futuristic vampire movie Daybreakers when I caught it at Fantastic Fest (read my review here). In the 2019 95% of Earth’s population is a vampire, and the 5% of humans remaining aren’t enough to feed everyone. Even the vampiric blood farms have proved to be no match for demand.

The new poster for the movie eschews floating heads, recognizable stars and anything that people might be expecting for a view of the blood farm. I don’t know that I like the poster – I won’t be adding it to my wall anytime soon – but I like the concept of the poster as something different and ballsy.

via MTV