The buzz generating marketing model for Paranormal Activity is working, because the film is now expanding to 20 more venues across the country. The film (which Devin reviewed last week) has been well covered on the internet, and has drawn significant attention because of the strongly positive reactions it’s been getting at midnight screenings. The film’s website features a “DEMAND IT” function that has experienced a huge wave of nearly a quarter of a million “DEMANDS,” in the wake of these screenings.

Starting Friday, October 2nd, you can catch the film in these cities (though still only as midnight screenings – which is pretty cool)…

Los Angeles, CA (Arclight Hollywood)
New York, NY (AMC Empire)
Chicago, IL (AMC River East)
Dallas, TX (AMC Northpark)
Houston, TX (AMC Studio)
San Diego, CA (AMC Mission Valley)
Phoenix, AZ (Harkins Tempe Marketplace)
San Francisco, CA (AMC Metreon)
Philadelphia, PA (National Amusement Bridge)
Atlanta, GA (Atlantic Station)
Miami, FL (AMC Adventure)
San Antonio, TX (AMC Huebner Oaks)
Las Vegas, NV (Rave Town Square)
Minneapolis, MN (AMC Rosedale)
Denver, CO (Regal Continental)
Detroit, MI (AMC Forum)
DC/Baltimore (AMC Georgetown)
Sacramento, CA (Cinemark Complex 14)
San Jose, CA (AMC Mercado)
Tampa, FL (AMC Veterans).

these venues are in addition to the twelve it’s been playing at already…

Seattle, WA (Neptune)
Ann Arbor, MI (State)
Durham, NC (Southpoint 16)
Baton Rouge, LA (RAVE Mall of Louisiana 15)
Boulder, CO (Cinemark 16)
Columbus, OH (Studio 35)
Orlando, FL (AMC Universal Cineplex)
Madison, WI (Marcus Eastgate 16)
Santa Cruz, CA (Del Mar 3)
State College, PA (Premiere College 9)
Tucson, AZ (El Con)
Lincoln, NE (Ross Media Center)

If you’re interested in this increasingly popular film, hopefully it’s showing at a location near you. If not, continue to DEMAND IT and maybe you’ll get lucky.


DISCUSS this on the CHUD Message Board