GTA IV: The Ballad of Gay Tony is the second installment of Xbox 360-exclusive DLC from the game. First announced back in May it took the internet by storm, outing plenty of homophobic gamers and making the rest of us have a good chuckle at Rockstar’s brashness.

Rockstar just sent over the debut trailer “You’ll Always Be The King of This Town”, check it out below. As usual it’s comprised of all in-game footage and better than most movie trailers.

Stealing subway cars! Dancing in nightclubs! Climbing up skyscrapers and jumping off with a parachute! The game looks like a ton of fun, and much like with the last DLC there seems to be a concious decision to have more memorable, cinematic missions.

As Luis Lopez, experience the over-the-top nature of life at the heart of Liberty City—guns, glitz, and glamour pepper the experience as you climb the social ladder and find that the more money is involved, the more complicated everything becomes. The Ballad of Gay Tony sends off Liberty City in grand fashion, granting you access to the most over-the-top weapons and toys to cause mayhem for those bold enough to stand in your way.

The Ballad of Gay Tony hits October 29th. Don’t forget that GTA: Episodes from Liberty City will be released around the same time, a retail disc that comes with both this game and The Lost and the Damned.