Yep- Grand Theft Auto: The Ballad of Gay Tony. Rockstar Games just announced it as the second Xbox 360-exclusive DLC for GTAIV, the first being of course The Lost and the Damned (review here).
Grand Theft Auto IV’s second downloadable episode, The Ballad of Gay Tony injects Liberty City with an overdose of guns, glitz, and grime. As Luis Lopez, part-time hoodlum and full-time assistant to legendary nightclub impresario Tony Prince (aka “Gay Tony”), players will struggle with the competing loyalties of family and friends, and with the uncertainty about who is real and who is fake in a world in which everyone has a price.

Quite an ballsy move on Rockstar’s part, especially considering how homophobic a large portion of Xbox gamers seem to be (don’t act like you’ve never been called a fag on Xbox Live…)

“Liberty City is the most vibrant game world we’ve created yet. The episodic structure has allowed us to interweave stories, gameplay and atmosphere in a whole new way,” said Sam Houser, Founder of Rockstar Games. “The team at Rockstar North have yet again surpassed themselves, and made something that is both epic and very innovative. This episode’s focus on high-end night life contrasts with the biker gangs portrayed in The Lost and Damned, whilst giving us a lot of new gameplay possibilities.”

The game will hit this fall exclusively for the Xbox 360 and retail for 1600 points ($20). If you haven’t played either one you’ll be able to purchase a $40 retail disc called Grand Theft Auto: Episodes that not only will have both DLC episodes on one disc, but not require GTAIV to play. Pretty cool stuff, and you’d be stupid not to pick them up, especially if this latest round keeps building up the experience like the last one did.

More as we hear it!