Rorschach ski masks. Dr. Manhattan condoms (they’re blue). Video games. Action figures. Somewhere Alan Moore is weeping to a snake god as Watchmen gets wildly commercialized in the wake of the upcoming movie.
A lot of this merch is… well, stupid. But there’s one marketing tie in that looks kind of cool, fits in with Zack Snyder’s meticulously created celluloid world, and is probably yummy: Nite Owl Coffee.
Here’s the press release about the coffee, the brainchild of the film’s still photographer (and Jackie Earle Haley’s workout partner!):
“Watchmen” photographer Clay Enos has enlisted his Organic Coffee Cartel (OCC®) www.organiccoffee.com to produce a first-of-its-kind movie tie-in coffee for “Watchmen,” the upcoming film adaption of the celebrated graphic novel. On Tuesday, February 17, OCC will introduce Veidt Enterprise’s “Nite Owl Dark Roast,” a limited-edition confection and collectible designed for fans and organic coffee gourmands alike. A portion of the proceeds from the special roast will be donated to charity.
One side of the uniquely crafted steel can resembles artwork straight out of the “Watchmen” universe; the other side features Enos’ striking black & white portrait of Nite Owl, played in the film by Patrick Wilson. And with just ONE run of cans produced, this is sure to be a distinctive and rare collectible.
“Making an imaginary coffee into something real seemed like a fitting and fun way to honor the multi-layered world of ‘Watchmen.’ And having a majority of profits go to charity seems a little like something Adrian Veidt would do,” says Enos.
Further adding to the excitement, the OCC is sponsoring a contest for one lucky customer to win two tickets to the Los Angeles premiere and after-party for “Watchmen” on March 3rd, 2009. Orders must be placed before February 26th, 2009.
“Zack Snyder and the other filmmakers got behind the coffee idea early on and suggested the contest to me. I am so excited by the idea of making someone’s day not just with great coffee but with an opportunity to be a part of the celebration for the highly anticipated film,” says Enos. “It’s a dream in the making.”
“Nite Owl Dark Roast” Coffee is only available online while supplies last through the OCC’s webstore at http://www.organiccoffee.com