Now Lionsgate just seems to be struggling with selling Frank Miller’s film The Spirit. On one hand, this does get away from the very Sin City-like marketing we’ve seen so far but on the other, this is about as bland and non-committal an image as I could imagine attaching to a film. (Reminds me very vaguely of the stylized one-sheet for The Shadow, but that one was more appropriate.) Good thing the poster mentions that Gabriel Macht is the Spirit, because otherwise the name isn’t going to mean anything to anyone outside the die-hard The Others fanbase. (I mean the TV show there, not the Nicole Kidman movie.)

I know there’s a core audience that is at least very curious about this film, but I don’t see this bringing in anyone that doesn’t know the property.