I actually had a chance to ask Gil Kenan, the director of the film, about this marketing change when I was taking the ‘City of Ember train’ down to Comic Con in July, and he told me that the focus simply changed in editing – that instead of being about the mystery it’s about the adventure and the discovery. It’s an interesting tack to take, and potentially a dangerous one if the audience, primed by the advertising,is ten steps ahead of the leads at all times. I’m interested in seeing what Kenan does, and with seeing how he handles live action. Hopefully I’ll be getting a chance to see the full film soon enough (I saw clips on the train, and I am impressed with how Kenan captured the truly incredible sets).
City of Ember - featuring Bill Murray! – opens October 10th.