Ah, the subtitle. You don’t have to have a subtitle on your first movie in a franchise, but it helps. It’s your way of saying ‘We’re in this for the long haul. So much so that we want to help you differentiate between the first movie and the sixth by giving each a helpful subtitle.’

And so the subtitle for GI Joe is the uninspiring Rise of Cobra, which means that right about now geeks on the internet have begun referring to the movie as GJ:ROC. Or maybe just ROC. The kids today, they love their acronyms.

The subtitle appears on a poster seen at the Cinema EXPO in Amsterdam, and was pointed out to us by the ever-reliable Brian Henne. To see the full poster, which includes Channing Tatum, click here.