Remember how we used to all piss and moan when a music video director* or commercial director** got attached to a big movie? Everybody would grumble that these dudes had no grasp of storytelling or whatever else was being said to hide general feelings of jealousy. Well, now we’ve entered the phase when everybody can piss and moan about how viral video directors are getting to make big movies.
Wayne McClammy – seriously, if that was the name of a character in an SNL skit I would roll my eyes – is the guy who directed the I’m Fucking Matt Damon AND the I’m Fucking Ben Affleck videos for Jimmy Kimmel Live; those videos became viral sensations, being seen by more people than what live on the Earth or some other number equally impressive and that makes those YouTube fucks that much richer. Having everybody see your videos has a side benefit here in Los Angeles – you get the attention of studio types.
The studio types in this case are at Fox, and they’ve hired McClammy to direct Cool School, a movie whose basic premise sounds like a Ben Stiller Show sketch (if we can get vomiting or blood in here, I can do a sketch show trifecta and mention Monty Python) – a trio of ad execs in their 30s go back to high school to find out what’s cool today. This concept makes me want to join Al Qaeda, but then I think of the name McClammy and giggle a little bit.
* like David Fincher!
** like Ridley Scott!