Ah, Ken Kwapis… he’s magic on the small screen, and hell threaded through a projector.

How is it that a director can rack up Emmy nominations for their work on top-notch programming like The Larry Sanders Show, Freaks and Geeks, The Office and Eerie, Indiana, and then turn around and make a sack of crap like License to Wed? Or The Beautician and the Beast? Or Vibes? Couldn’t be the writing, could it? It’s just… when you’re still chasing the artistic integrity of Sesame Street Presents: Follow That Bird twenty-three years into your career, you might want to pick up a paper route or something.

So, yeah, the trailer for Kwapis’s latest attempt at big screen comedy, He’s Just Not That Into You, has hit Moviefone, and while Ginnifer Goodwin still looks adorable despite being written as a clingy psycho (can’t someone please give her a normal chick role?), it mostly strikes me as the single version of Bye Bye Love. And now that I’ve identified Goodwin as the female Paul Reiser, I’ll never find her attractive again. Thanks, Kwapis!

The movie does feature a murderer’s row of on-screen film poison as well (Ben Affleck, Jennifer Aniston, Bradley Cooper), and hints at a Scarlett Johansson nude scene that it’ll never deliver. The best I can say is that it looks startlingly above average for a New Line comedy, which is a little like saying Adolf Eichmann was sane for a Nazi.

He’s Not That Into You will allegedly hit theaters October 24th.