As it has come to my attention that some of you are interested in Indiana Jones and the Kingdom of the Crystal Skull, here’s an embed for the latest TV spot airing… I’m not sure where. Not during the NBA Playoffs, which is all I’ve been watching all weekend.

Let’s have some fun with this. Before clicking “play”, try to guess which of these three utterances does not appear in the commercial:

  • “Always glad to help.”
  • “That can’t be good.”
  • “Who hides cheese?”




How inspiringly rote.

Of course, it’s silly to complain about cliche. Everyone indulges in it, especially the greats. As Ben Hecht once put it, “‘Cliche’ is for closers; ‘Clever’ is for child molesters.”

See familiar sights May 22nd!