Letting
The Water
Hold Me
Down
1
Dr. Seuss’ Willie Horton Hears a Who! $45,100,000 $11,406 $45,100,000
2
10,000 B.C. $16,415,000 (-54.2%)
$4,813 $61,219,000
3
Never Back Down
$8,610,000 $3,155 $8,610,000
4
College Road Trip  $7,893,000 (-42.0%)
$2,916 $24,286,000
5
Vantage Point   $5,400,000 (-26.6%) $1,955 $59,200,000
6
The Bank Job $4,910,000 (-17.3%) $3,044 $13,113,000
7
Doomsday $4,743,000 $2,449 $4,743,000
8
Semi-Pro $$3,000,000 (-48.2%) $1,321 $29,846,000 
9
The Other Boleyn Girl $2,900,000 (-28.4%) $2,392 $19,171,000
10
The Spiderwick Chronicles $2,390,000 (-49.3%) $992 $65,430,000

This just In:I like my sugar with coffee and tea. Now allow me to reintroduce myself. 

When the math came together on Horton Hearing a Who it turned out that families went for it but the bottom line suggests a final tally closer to $120 or so. Next weekend offers Tyler Perry’s Meet the Browns and Drillbit Taylor, so there is a strong possibility that Seuss will have a two week run at the top. But the film will also do a bit better than Bee Movie business. Is that a success? Well, again, these films tend to clean house on DVD. But this isn’t Pixar money, and if you’re expecting that in March, forget it. This is a case where – realistically – this probably should have been a summer release, but the success of the Ice Age films led to a thought process to which March would be a good fit. This will never get anywhere near $200 Million like those other films did because the “anything CGI” days are long since past sell-by date.

And here I was, thinking 10,000 B.C. was going to take the 60-70% tumble. I’ve underestimated the cro-magnon vote, and the cro-magnon dollars. I guess because people have saved a lot of money on their car insurance. They have. But it doesn’t matter because after this weekend, the picture is pretty much dead and will lucky to hit much more than $80 Mil. Warner Brothers – again – may recoup this internationally, but it’s not going to cost anyone any work. Though if Rolland Emmerich’s next one (2012?) doesn’t deliver, he’s back in movie jail.

As for Never Back Down and Doomsday, you had two smallish releases that had some advertising, but suggested a sense of shame from everyone involved. I saw Doomsday yesterday, and had a blast reliving some of my favorite films from 1981-1983. But post-Apocalyptic action films with characters with one eye… well, I guess ol’ Snake Pliskin is just a cult icon. Which means that Universal-qua-Rogue let this picture die. Whereas Summit Entertainment may have pumped in the necessary dollars to get Never Back Down to 3rd place and over $8 and a half million. With a production budget of $20, they may actually turn a dime or two on this one. When it hits DVD.

College Road Trip will probably get wiped out by Tyler Perry next week, and Martin Lawrence is already ready for either Wild Hogs 2 or Bad Boys III. The man will keep working though, of that there is no question. Vantage Point and The Bank Job have been holding remarkably well. Well considering I don’t get Vantage Point. The Bank Job must have really good word of mouth because a less than 20% drop these days is unheard of outside of a second weekend holiday bounce. This is the nickle and dime side of the business. Is $20 a victory? Yes. Is it a victory for The Other Boleyn Girl? Maybe.

Semi-Pro and The Spiderwick Chronicles are looking like expensive February flops. which may be why the came out in February. Next week offers TP, Drillbit and Shutter (*shutters*), so those stragglers will be getting their special features ready.