Lending credence to the old saying that there’s no such thing as bad publicity, especially when it’s another guy’s bad publicity, digital game storefront Good Old Games (or I guess just GOG now) has decided to turn DRM lemons into PR lemonade by hosting an anti-DRM sale running now through July. Oh and they’re starting in pretty spectacular fashion by offering dungeon crawler Torchlight for a big fat $0 American. From the press release:

“With all of the hoopla around DRM and gaming after E3, has decided to bring good news for gamers who don’t want to be treated like criminals: they’re starting the 2013 #NoDRM Summer Sale with a bang, offering Torchlight (with absolutely no DRM, of course) for free for 48 hours as they put more than 500 games on sale for the Summer weeks. In addition to the 17 day long sale, will have more than 150 games up to 85% off in daily deals running from now until 5 July 2013.”

While I’m typically a Steam man myself (in large part due to the enhanced social features), I’ve definitely been a GOG patron in the past, and their simple, DRM-free approach to delivering PC games is a great alternative for those looking for a minimum of strings attached to their gaming. For those unfamiliar Torchlight comes from many of the minds behind the Diablo series, and is about as close to that game as you can get before Blizzard lawyers come crashing through the windows. You can grab it and a ton of other classic and indie games at

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