The first few times I looked at this latest poster for Wall-E, I just saw a resemblance to the sci-fi paperback covers of the ’60s and ’70s, which is a good thing. But the more I look, the more I think it’s pretty but unremarkable. There’s very little of the film’s personality in this image, which mainly relies on the base cute factor inherent to Wall-E. There’s nothing complex or particularly evocative about the composition.

Which is probably exactly the point. This isn’t Pixar’s typical fare by any means, so maybe it’s a better idea to sell it as broadly as possible and hope initial audiences are more charmed by the robots than they are freaked out by the general lack of dialogue and prominence of clanky sound design. Still, I can’t wait for this.