What was the most incomprehensible tragedy of the past week: the death of Heath Ledger or the announcement of Quantum of Solace as the title of the new James Bond film? I didn’t have a chance to weigh in on the title at the time, but it’s better than Gallons of Thai Cum. If only because it’s shorter.

To compound the disaster Sony has released a teaser poster for the film. My impression is that this poster is not meant to be used in theaters or anything, but was released to the Daily Mail in conjunction with last week’s press conference and title announcement (JoBlo got their hands on a bigger version) – which is just as well, as this poster stinks on ice. There’s too much text at the bottom, including the baffling branding of Marc Foster’s Quantum of Solace.

The big question now is: will future Bond films continue this naming convention? If so, expect Tesseract of Moistness in 2011.