Party on, Rob!So the CLOVERFIELD hype machine keeps rolling on, but, for a change of pace, the marketing is attendable, as opposed to viral.

The folks behind this month’s Giant Monster Movie are throwing a surprise party in the Lower East Side of NYC for the film’s lead character Rob and you guys are invited.  The details?  Below.

"Cloverfield and Myspace are throwing a surprise party for Rob in New York City!

Join us next Thursday night, January 17th for a send off for our buddy Rob, he’s moving to Japan! There will be drinks, dancing, and tons of cool people. It will be a party to remember!

We’re randomly picking 200 people to join us for a big Cloverfield celebration in the Lower East Side. Befriend Cloverfield on MySpace and RSVP to the party to be entered into the drawing. It’s going to be a blast!

In Theaters

So if you live in NYC then I suggest you hit up MySpace and get to makin’ friends.  This sounds like it’s gonna be pretty fucking cool.