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The trailer doesn’t even contain a single definitive moment that says, “these are zombies,” so why would any of the posters? Don’t get me wrong- I like the¬†silhouette¬†poster we’ve already seen, but the menace here remains so vague in the overall marketing effort that even cool imagery like that is robbed of some of its potency.

I’m hopeful this evidently bloodless, CGI-smeared zombie blockbuster turns out well, but nobody involved seems keen to own it…

 

Source | Digital Spy (via /Film)