You can’t knock Judd Apatow for a lack of self-awareness: his latest video on Funny or Die is a little bit of self-mockery about viral marketing… that happens to be viral marketing for Walk Hard, opening this weekend. Well played, Apatow!

In the clip Justin Long, Jonah Hill, Paul Rudd and Craig Robinson (from the American The Office, and the club bouncer from Knocked Up) are playing Rock Band* when talk turns to Walk Hard… but Robinson is unhappy that he’s found himself in the middle of a poorly veiled commercial for that movie. Hilarity, and the pejorative use of the word Jew, follows.

*Disturbing revelation: Hill and Rudd play guitar while sitting down. How can anyone possibly do this?