LEGOs, Transformers, the cars from CARS, Duck Tales; George Lucas is making sure everybody gets a crack at Star Wars-izing their property. Next in line? Finnish game developer Rovio Entertainment’s Angry Birds. For no other reason than it seems to be their turn. Via CNN Money:
“The Force is definitely strong with this one,” said Peter “Mighty Eagle” Vesterbacka, Rovio’s chief marketing officer, in a prepared statement. “It’s the best parts of Angry Birds with all new cutting-edge gameplay set in a galaxy far, far away.”
I’m a fan of the games and, though it’s certainly waned in the last decade, consider myself a fan of these Wars that took place in the Stars. But come the fuck on. Not everything needs to be Star Wars. When does a game involving birds being launched at fortresses built by pigs become ripe for the Star Wars treatment? As soon as George Lucas hears “one billion downloads.” Doesn’t matter if the property’s a fit so long as George is able to jizz on it.
The mashup will be available for purchase on smartphone devices 11/9. This diffusive mashing of uncoordinated properties can’t possibly get any more ridiculous, can it?