Remember the I Am Legend teaser poster, with Will Smith walking away from a whole bunch of GIANT WORDS? Some time has passed. The words are smaller, and now he has a gun and a dog. And now he’s on the one sheet, not just the teaser. As far as I can tell, someone at Warner Bros just Photoshopped that same picture of Will until he had new clothes, a gun and a new background. Sort of underwhelming.
The one element I do like is the faint text running from the top – the Fresh Prince’s radio call to other survivors who might be left in post-vampire apocalypse Manhattan. If you click on the smaller poster above, you can see the bigger version where the text is more legible. It’s not Shakespeare, but I like anything on a movie poster that makes you stop in the hallway of the cineplex and take a closer look.