If I wasn’t already super-keen to see Be Kind, Rewind, I would be after watching this new version of the film’s trailer.

Michel Gondry has remade the trailer for his own film in much the same way that Jack Black and Mos Def remake films in the movie this clip is meant to advertise. This is viral marketing I can envy and respect, just like the talents of Gondry and his conspirators. If this doesn’t make you grin at least a little, please consult a doctor or a filmmaker.