This is the third poster for Scream 4. They’ve all featured the infamous Ghostface mask as the main point, perhaps because the cast has all aged horribly and no one really cares about the new kids that will be there to provide a nice bodycount.
The poster is easily the most effective of the bunch, but it’s still held back, being that it’s a poster for another sequel to Scream.
Soon we’ll see if Wes Craven has managed to make his first decent film in 15 years. Rewatch that trailer and fear.