What is Twilight
Saga: Eclipse about? Don’t look to this poster for
any clues – it seems to be about a trio of people hanging out in the
fog. I don’t know that this is the most generic, uninteresting,
unevocative poster of all time, but it’s surely close. Like, right in
the top three.

It’s just the three leads staring out
into space! I guess that with this property you don’t need to really
‘sell’ it to the fanbase, but how about giving them something that
doesn’t look like one of those shitty 4.99 posters they sell at places
like Hot Topic? I feel like Summit’s whole team was still hungover from
winning the Oscar with Hurt Locker and realized they had to get a
poster out fast, and
this is what they ended up with.