It seems like the studios are unleashing a lot of their material before Comic Con, so I hope they’re sitting on the really tasty goodies until we arrive…

The Spider-Man 3 marketing department have decided to utilize technology from cereal boxes and variant comic book covers, crafting a new teaser poster with a lenticular design. That means when you amble past these new one-sheets in your local theater, you’ll see Spidey’s costume shift from his traditional red body stocking into the evil black symbiote suit. Ginchy!

You can click that pic for the full image, but you’ll have to actually see it in person and wag your head around to get the actual dual-image effect. We still have another ten months before Tobey swings into cinemas, but let’s hope these tiny treats keep us jazzed, and that Raimi doesn’t let us down with the next chapter in the Spider-story.