With Inception
coming
out this weekend the next bright spot for geeky film lovers is Scott
Pilgrim vs the World
, Edgar Wright’s adaptation of Bryan
Lee O’Malley’s fabulous comic book. Pretty much the entire cast will be
coming to San Diego next weekend for Comic Con, and Universal has some
other major plans brewing. You should follow the special Comic Con
specific Twitter feed – @SPvsCC – for all the details. I bet
there’s something amazing happening.

In the meantime, Universal has to
keep marketing the movie to norms, not just the Comic Con crowd, and
thus this new featurette which attempts to explain the unique and
awesome feel and tone of the movie. Next time someone in your office is
confused by Scott Pilgrim‘s kung fu and fireballs, show them
this: