I can already tell you that I’m going to be accused of ‘overhyping’ Daybreakers. What that means is that I saw the film early, really liked it and tried to get you to go see it, since I think you might like it as well. And when some people don’t like it quite as much as I did, or maybe at all, they’ll start saying I ‘overhyped’ it, like I was trying to trick them into seeing a movie.
It’s one of the occupational hazards. But for the rest of you – the folks who will like Daybreakers quite a bit – here’s a look at a long TV commercial for the film. I think Lionsgate is figuring out how to sell this sucker, even though this commercial only hints at what I really liked about the film. It opens in January.