I think that at this point it’s pretty common knowledge that I am getting positively tumescent with excitement about the Hitchhiker’s Guide to the Galaxy movie coming on April 29th. I spent about an hour playing on the website for the film today (http://hitchhikers.movies.go.com/), just giddy with excitement.
So when I tell you that the first TV ad for the film sucks, you know I say it with a heavy heart. But after the cool trailer (and the very, very awesome internet-only trailer), this generic and action-oriented TV spot is the pits. Most people will become familiar with the film via the TV ad, and this it’s just not giving a proper feel for the film.
You can check the ad out at Coming Soon!, who has it exclusively (click here for that).