I was lucky enough to get an opportunity to see Winnebago Man last weekend.  I saw it as a presentation with the filmmakers by New York’s Rooftop Films.  It was a pretty unbeatable experience to watch a great movie on a New York City rooftop under a night sky and a summer breeze with a huge crowd of lively people.  That said, let’s get to the aforementioned great movie:


Winnebago Man is a documentary that follows the very likable director, Ben Steinbauer, in his quest to locate his own personal Great White Whale: Jack Rebney, the corporate spokesman made legendary in the intervening two decades by his colorful flameout on a Winnebago shoot in Iowa in the late 1980s.  It’s not really a spoiler to announce that Ben does eventually find Jack, and what unfolds is way more dramatically satisfying than the by-the-numbers scripted films that are so often dumped onto screens.  Jack is an amazing American character – sad and sharp and expertly-spoken and hilarious – and his story is plenty funny, but the method with which it is told is uncommon in its sensitivity and its ability to locate the humanity in unusual individuals.


This is the first real post-YouTube movie, in the way that it specifically addresses the 21st-century viral-video phenomenon that positively exploded when YouTube arrived in 2005.  VHS tapes of “The Winnebago Man” were circulated by discriminating schadenfreude-craving collectors even before there was an internet, but if you mention Jack Rebney to most people, they’re well familiar with him through the “Winnebago Man” videos.  Take a moment if you need now to go search him out on YouTube.  (Amazingly to me, I’d never seen this one, though I’ve seen that grape-stepping lady at the vineyard fall down approximately two hundred times.)


What is so impressive about what Ben Steinbauer and his crew have done here is that, of course, they allow us to have a couple laughs at Jack Rebney’s expense, but they go way beyond that initial response; delving deeply into the effects that this kind of uninvited celebrity can have on a person’s life, while highlighting what makes this particular person so interesting.  Jack Rebney is certainly absurd in most respects, but he’s also a sensitive human being with feelings and opinions and an absolutely fascinating and unique elocution.  (Picture Hal Holbrook with the mouth of Eddie Murphy, circa Raw.)  The camera loves him and so did the audience surrounding me.  Jack deserves this expertly-crafted documentary, even if he never asked for it.  He, and the filmmakers, make us consider why we’re so interested in these YouTube celebrities, and why, in the best cases, such as in the case of Jack Rebney, it has absolutely nothing to do with scorn or derision.  In the case of Jack Rebney, it’s because he’s fucking funny as hell.


I beseech you to see this movie at the earliest possible opportunity, but not for my sake; do it for yourself.  You will love it, and that’s a rare personal guarantee.


Visit the official site of the film here:



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