There are several ways to sell a movie like The Spirit. One, as already explored, is to make it look as much as possible like a proven success. In this case, Sin City. The second and far more obvious method is sex. We’ve already seen Eva Mendes in money shot mode, and now Lionsgate gives up bespectacled domme Scarlett Johanssen.
You’d think they’d hold onto some of these big guns (laugh it up, boys) until closer to the release date, which makes me wonder how crazy the later marketing is going to get.
