IRON MAN IS GOING VIRAL
- By Renn Brown
- Published 12/10/2009
- News
In addition to the Whiplash character poster that popped up today, a "clue" has been discovered over at SuperHeroHype.com that accentuates it rather well (see it huge over there).
Essentially a close-up of an article clipping from what could be Whiplash's wall, the piece has some prominently placed names that might lead intrepid fans to some interesting stuff. A quick search of the photographer's name (N. King) pulled up this interesting website, though I'll leave you to explore it and figure out if it's relevant (apparently not, since there is NSFW content somewhere on the site.)

It appears that Iron Man 2 will be taking a few pages from another superhero sequel's book and building up buzz with a quiet, long-term viral campaign. I hope it's as clever and effective as some campaigns have been, much like I hope Iron Man 2 represents as great of a leap in quality from the original as certain... other... films have managed.
Essentially a close-up of an article clipping from what could be Whiplash's wall, the piece has some prominently placed names that might lead intrepid fans to some interesting stuff. A quick search of the photographer's name (N. King) pulled up this interesting website, though I'll leave you to explore it and figure out if it's relevant (apparently not, since there is NSFW content somewhere on the site.)

It appears that Iron Man 2 will be taking a few pages from another superhero sequel's book and building up buzz with a quiet, long-term viral campaign. I hope it's as clever and effective as some campaigns have been, much like I hope Iron Man 2 represents as great of a leap in quality from the original as certain... other... films have managed.
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Comments
Comment #1 (Posted by kush)
we're talking about superman returns, right?
Comment #2 (Posted by my nameis not important)
The links page on that site has a picture of a topless woman. Seems a little risque for a viral marketing plan to me.
Comment #3 (Posted by deth bandit)
LOL kush.
That was great.
Comment #4 (Posted by Team Hurricane Loves You.com)
If only there was a detective we could get to help us with this case...maybe Sherlock Holmes...OMG I bet that's the twist at the end.




