DELLAMORTE DOES BOX OFFICE: SPECIAL NEW MOON REPORT
- By Andre Dellamorte
- Published 11/21/2009
- News

Here is what I wrote when The Dark Knight broke the opening day record:
"Though final numbers will be revealed Monday-ish, The Dark Knight has been targeted to have hit somewhere around $65 to $66 Million dollars on opening day, and that includes the record breaking midnight show totals."
- All this could be said of New Moon. Opening day record is now somewhere between $67-$73 Million dollars (Nikki Finke is reporting $72.7 Million) with the $23 Million midnight the new record holder for a midnight show.
"With many theaters reporting grosses hourly, this number is likely not too far off the mark. So, at this juncture, it is fair to say that records have been broken. And that The Dark Knight is on target to have the biggest opening weekend of all time until something bigger opens."
- Herein lies the difference. Twilight 2 will likely not have the biggest opening weekend, and Batman's 158 Million three day record should hold. This is mostly because this phenomenon is considered very front loaded. How front loaded? Finke is suggesting that the film will only do $125 Million for the weekend. Still $140-$150 can't be out of reach if everyone has so far underestimated this film, and it's possible that TDK could go down, but very unlikely.
"Obviously, this record-setting day means that the film is loved by everyone, and that the film is a masterpiece. This would top last year's Spider Man 3 opening day ($59.8 Million), another film that is now regarded as both better than Citizen Kane and the works of C. Everett Coop and Phillip Marlowe."
- Though I was being snarky toward the fanboys, the reason I was snarky is the same reason why this Twilight number means nothing. If you have to tout numbers to prove one thing, and then discount them when they don't agree with your thesis ("The Dark Knight is a good movie because it made a lot of money and everyone loves it.") then either New Moon is just as good if not better than The Dark Knight, or numbers mean nothing. At the end of the day, the takeaway is that the fanbase for both is insanely rabid, and possibly both insane and rabid (Team Jacob). Or, as I said last time:
"let me state that I'm not poo-pooing this number or the film, not at all, but merely acknowledging that phenomenons and zeitgeists rarely have anything to do with quality. In fact, an opening day has very little to do with quality as 92.3% of the audience is seeing it for the first time (other than people who bought multiple tickets for opening day. Which is a Friday, so they must be either really rich, or really unemployed. Or drug dealers. Or actors.)"
- Then I said this:
"So let's celebrate a rare time when a good film makes money. But, as I always say about anything opening-weekend-wise, let's not forget that what a huge number means is only that a lot of people saw it. It doesn't necessarily mean that they love it or even like it. A hunky actor who died semi-tragically may have made this must-see more so than a love of Bale or the last film or anything else associated with the project. That Christopher Nolan can likely now get any picture he wants made as long as it's under $100 Million or so is the real triumph."
- Here is a case where very few critics like this film. Doesn't matter. And - ultimately - though Chris Weitz is now out of director jail after The Golden Compass, I don't think many in the industry likes these films, either. That's not always how money works. Some might argue this is the better film than the first, but the first did $190, and though Robert Pattison and Kristen Stewart are well known-ish now, that didn't pump up the Adventureland gross. Catherine Hardwicke, director of the first? May have a Hamlet adaptation coming. It used to be if you got a film like this to open, you wouldn't be kicked off the next film, but Hardwicke was, and such is this thing. For the record, I underestimated this film, but so did most everyone else in the scheme of thing. I don't think anyone predicted it would beat the opening day record of The Dark Knight until sometime yesterday. Regardless, this is the new record holder.
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Comments
Comment #1 (Posted by Palmer)
Thanks for the writeup, Andre. I think we all know the "it grossed shitloads of money, ergo it's a masterpiece" argument will be swung over and over again whenever fanboys see fit. Nerds and pseudo-hipsters do it with Star Trek, 12year-old girls and homos will do it with Twilight.
True greatness is often only established after a commercial failure is released on home video (see Fight Club, Big Lebowski, Blade Runner,...). Of course, loads of people will also buy this stinker on DVD, but who will be watching it in 10 years time. 22year-old girls and even older fags? We'll see...
Comment #2 (Posted by Anthony)
Sad.
Very, very sad. It's an upsetting world we live in with movies like this making all that money. The Dark Knight is some quality filmmaking.
This is the equivalent of a role of toilet paper. Not even the nice, soft kind - like, the cheap sandpapery kind you get at a motel where you fuck cheap whores.
Comment #3 (Posted by Sean)
Yes, Anthony, it's so sad that teenage girls went out and supported something made specifically for them.
If only we men had more Hollywood movies aimed at us...
Comment #4 (Posted by PlanBFromOuterSpace)
Yes, it's time for the semi-annual "I can't believe that people would pay to watch this stupid shit!" cries of disgust from people that won't admit that they themselves watch their fair share (or even MORE than their fair share) of stupid shit. However, THEIR stupid shit isn't as commercial, or it isn't aimed at teenage girls or children (at least not children of this particular decade), so they don't get hassled as much and get to enjoy their stupid shit in peace. Sure, this thing will make more than "Beverly Hills Chihuahua" and "Paul Blart: Mall Cop" and other recent movies that are allegedly ruining America, but it's not the end of the world. Unless you have some sort crisis that has to do with the success of "New Moon", you really have no reason to take it personally or to call for the burning down of Robert Pattinson's home.
Comment #5 (Posted by nick)
I blame fast food. They made all these fat unwanted twilight chicks, now we have to suffer the wrath of more pussified vampire entertainment for years too come. We either need to accept it, or all us guys need to lower our standards are start giving some dick to these fat vrigins.
Comment #6 (Posted by Hanover Fist)
PlanB:
It is not about trashing their shit and praising "ours". This is about criticizing objectively poor art. There is plenty of shitty entertainment that I enjoy. Hell I even watched Friends. The difference between me and those that come out and defend pap like Twilight is that I recognize that it is not high art.
Twi-hards will defend to the end the quality of the story, the passion of the romance, and the fun of it all. THAT is why they are hated by anyone with a modicum of taste and intelligence.
Comment #7 (Posted by Rat Basterd)
With numbers like this, I smell the stench of Speed Racer on Avatar.
Comment #8 (Posted by an unknown user)
Just blame Lucas or Bush and move on.
Comment #9 (Posted by RinTinTinFoil)
So you had to do a special report just to say how not special the gross was? And what is it with this sites thing against The Dark Knight? It is really just sad at this point.
Comment #10 (Posted by Satanadelle)
You know what the real win is here? $125 million without the kind of marketing spend that you usually associate with that kind of total.
Comment #11 (Posted by I_AM_IRONMAN)
What did you expect? Never underestimate the power of female (and gay) movie goers... They're the main reason Titanic is the highest grossing film of all time (unadjusted for inflation... of course).
Comment #12 (Posted by Chuck)
Christ, they're gonna make hundreds of these now. It'll be a Saw like phenomenon every year but gay-er.
Comment #13 (Posted by donna)
I'm sorry I'm going to argue with what ever idiots say that this movie is not good, because it was a very good movie. Most of the people talking crap about it are guys that are either jealous or retarded. The thing is the books were not made for guys nor where the movies, and if there is guys that likes the books and or the movies it doesn't mean they are gay by no means, it just means they are not some idiotic tough guy with this fake ego trying to prove how tough they are buy dogging good movies and talking shit about the real men that can admit that the Twilight saga are actually good books and movies! It's called romance you morons! Be a real man and learn something about it!
Comment #14 (Posted by Dellamorte)
RinTin, I did this not because I dislike either, but because we have a new record, and I wanted to compare it with the gross of TDK, a film I like (for the most part). If there has ever been a point to my column it's that numbers are often the enemy of good film-making. But here, when people were delighted with how big TDK was, as if it said something, I ask the question: what does this say? New Moon doing these numbers is a story, and the film has exceeded all expectations fiscally. But I also wanted to show that even when that's the case with something of a fanboy favorite it should be treated with the same amount of skepticism as when it's something else. If nothing else it shows that I am consistent in my attitudes towards the numbers, when it's something lie TDK or New Moon.
Comment #15 (Posted by Arvin)
Look, you guys are getting old that´s all. Don´t get me wrong, I´m from 1980, and to me TWilight is as shitty as a vampire saga as Saw is shitty as the new horror franchise of the decade. HOWEVER for a large number of filmgoers this is theys introduction to the concept of vampires, werewolves and shit. I remeber my grandad cursing lucas and star wars till his death because that movie (in his words) killed the momentum that the movies we´re getting on the seventies when it made tons of money while woody allen movies we´re very discret in box office. And I always said FUCK THAT old man SW is way better than anything Woddy ever made; And I still believe that today. Now WE are being replaced by the next generation. we´re just scared. suck it up!
Comment #16 (Posted by frank delsa)
I love seeing the male geeks experiencing a stroke over this. It's just too funny.
For the record, and heterosexual male talking here, New Moon numbers actually mean a lot of good things for the industry, if other studios care to pay attention to them.
You have a movie making Dark Knight/Pirates of the Caribbean numbers with a budget that it's what? 1/5 of those movies...
You have a relatively small studio like Summit making those numbers (so rejoice, they might invest them in The Hurt Locker Oscar campaign)...
You have a deeply undeserved and vast slice of audience, namely, and generally speaking, girls and young women who are saying, hey, look, we're here too...And they were there for The Dark Knight and Iron Man as well.
Maybe this will convince Marvel and warner/DC to stop being so stubbornly male-centric. I just checked on Marvel rooster of upcoming and in development movie, and not one of them, not one, has a female character in the center of the story. Not even a Black Widow solo movie, which would make sense, because you have the character in The Avengers, and you already have an actress playing it. But, no, make her play second banana in Iron Man 2, she's only a girl anyway. And the less is said about Warner/DC on the subject the better it is.
Maybe this will shake things up a bit, in that regard.
Comment #17 (Posted by Hanover Fist)
Make no mistake, Twi-hards, this is bad news for film. Twilight is the McDonald's of entertainment. It is pablum. The success of this movie only means more lowest-common-denominator entertainment. Twilight has succeeded because it panders. If you give a child a choice between McNuggets and Coq a Vin, which do you think most will choose? Does that make McNuggets good? No. Not all tastes are equal; the enjoyment of a pig wallowing in shit is not the equal to the enjoyment that a person gets listening to Beethoven.
Comment #18 (Posted by Josh)
The writing on the box office articles is awful and confusing.
Comment #19 (Posted by supermarch)
RinTinTinFoil has to be the dumbest fucking person on this site.
If you have no clue what's going on or why this article was posted then please just shut the fuck up. Nobody cares what some little half wit emofag thinks about anything.
If critical analysis is too complicated for you then go back to the Pokemon sites where you belong, fuckwit.
Comment #20 (Posted by Chuck B.)
"The Dark Knight is a good movie because it made a lot of money and everyone loves it."
What? No one goes around saying shit like that.
Comment #21 (Posted by Critical Bliss)
I blame "bush". Also, gay people (I'm looking at you, Tom Cruise!). Thanks to you bastards, we have to hear Boy Bands, Justin Timberlake has a career, and now we have to suffer Twinklight. Actually, have fun at the theatre. I can handle it. Just don't make me see it, girls. And I promise I won't drag you to those godawful Saw flicks or Trannyformers... Deal?
Comment #22 (Posted by Harry & the bender sons)
Twilight = dumb, Bush = dumb, Obama = Dumb, transformers = dumb, idiocracy = dumb, avatar = probly gonna be dumb harry potter = awesome, pokemon = awesome, kurt vonnegut = awesome, smashing pumpkings = awesome, TDK = pretty cool
Comment #23 (Posted by Alex Carriere)
What the hell is with all this bashing of gay people? I'm gay, and I don't like Twilight, and it is sad to know that my kind isnt welcome on an awesome website like CHUD!

