FOR NO GOOD REASON: GRAND THEFT BOX OFFICE
- By Jeremy Smith
- Published 04/28/2008
- News
Spillage, Ohio-style.Turn Off That Videogame and Watch a Movie for a Change!
Because I like to step on Dellamorte's toes...
Entertainment journalists are spoiling for a cross-media showdown between Grand Theft Auto IV and Iron Man, and I am not having it. The notion that teens to thirtysomethings - and probably more fortysomethings than you'd think - will be so sucked into the reportedly "expansive" universe of the most hotly anticipated video game since Airworld that they'll skip the first big event film of the summer is utterly preposterous. It's the same trash we heard when the last three Harry Potter books were released; and while two of those titles enjoyed splashy, Friday-into-Saturday midnight releases, their would-be victims - Ang Lee's Hulk and The Simpsons Movie - enjoyed healthy openings.
Granted, there are a couple of key differences with the GTA IV - Iron Man non-showdown: 1) They're almost exclusively catering to the same demographic, and 2) They're visual media. Whereas readers might've craved a two-hour break from the printed page, gamers would probably prefer to decompress by sleeping (provided their bloodstream isn't completely polluted with Red Bull). Though interactivity is also a factor, but every gamer I know needs a little passivity here and there. And while the late September debut of Halo 3 might've just kept The Kingdom from hitting $20 million last year, it was a thinking man's action film set in the Middle East; there's not a chance gamers would miss the opening weekend of Iron Man (a functioning man's action film partially set in Afghanistan), especially when the film has been so appealingly advertised.
But will they have cash left over after blowing $60 on GTA IV ($90 if they splurge on the special edition)? Of course, they will. Though a fraction of this demo might've ventured out for a glazed-over, half-amused viewing of Harold & Kumar 2 last weekend (and/or Forgetting Sarah Marshall the weekend before), most of them haven't been hitting the theaters too regularly this year - as opposed to 2007, when they had 300, Blades of Glory and Disturbia vying for their dollar. They're primed for a big swinging-dick of an event movie. And even if they weren't, the first weekend of May is hardwired into their consciousness; anything marketed with an ounce of confidence - i.e. not the compromised theatrical cut of Kingdom of Heaven - is guaranteed $50 million.
Which brings us to the more compelling question: "What's a reasonable expectation for Iron Man's three-day?" As Anne Thompson has reported, Paramount is muting their enthusiasm, acting like $50 million would get the champagne bottles popping down on Melrose. Though I understand the importance of downplaying expectations, $50 million is a franchise-killer. In a May stuffed with worthy competition (Speed Racer and What Happens in Vegas... arrives on the 9th, Prince Caspian and Indy 4 thereafter), $50 million makes $150 unlikely, which means Paramount has some 'splainin' to do (and a Van Helsing-sized failure to disavow).
No one is expecting this. Thompson seems to think an extra $25 million on top of Paramount's pre-weekend estimate is a safe bet, but even $75 million seems a shade low to me. Unless there's superhero malaise setting in (and woe betide The Incredible Hulk and The Dark Knight if so), I think a number equal to X2's $85 million three-day from 2003 is more than realistic. Iron Man just feels like it's got the zeitgeist. If nothing else, it's at least sharing the zeitgeist with GTA IV.
Hark! I Hear! I Hear the Cannons Roar! Ro-ar!
According to AICN's Moriarty, the best piece of film music I've heard in years will hit iTunes tomorrow. And if you haven't heard Michael Giacchino's "Roar" yet, it's because you didn't hang around for Cloverfield's closing credits. Or skipped the film altogether. Either one's a distinct possibility. Regardless, you need this.
The Wonderful, Horrible Life of Gavin Vereek
Creative writing of any kind (novels, screenplays, filthy limericks) would be non-stop bliss were it not for two tedious tasks: titles and names. If there's a particular section of the brain that aids in the conceiving of either, I lack it. Of all the plays and screenplays and films I've left languishing in various states of disrepair, only two have titles: Crisis in the Golan Heights and The Libertine and the Imbecile - and of those two, only the latter has anything to do with the action of the plot. Everything else is untitled: Untitled Angry Young Man Drama, Untitled Conceited Young Man Comedy, Untitled Samuel Gompers Biopic/Unofficial Joysticks Sequel. Even my North By Northwest homage bears the hyper-imaginative moniker Untitled North By Northwest Homage (by the end of September, I anticipate having to rechristen it Unproduceable Eagle Eye Ripoff).Character names are a separate hell, mostly because I am deathly afraid of exhibiting the same tin-eared ineptitude that plagues multi-gazillionaire author John Grisham. Though the man may know how to spin a savagely convoluted yarn (at least, he did back in the early 90s when I had the idle time to thumb through his "beach reads"), he frustrates easy reading by populating his tales with the onerously monikered likes of Royce McKnight, Avery Tolar, F. Denton Voyles, Fletcher Coal and Gavin Vereek. Anyone know a Vereek? (Google turns up a mere twenty-seven pages of matches for "Vereek", most of which cite Tony Goldwyn's performance as the aforementioned in The Pelican Brief.) And, even if you did, would you want to use such a clunky surname in a work of fiction? Colorful and/or unusual names certainly have their place in fiction (e.g. Stephen Dedalus, Binx Bolling, Haystacks Calhoun), but unless you're writing a Marx Brothers script, they should never be so outlandish as to drag the reader out of the narrative. Also, some names just don't date well (and, in case you're wondering, "But Mark Twain did it!" is not likely to spare you the quintessential ass-whipping of the modern age).
So when I go about christening characters in my facetiously titled trifles, I ask myself three questions:
1) Do they sound too "Grisham-y"?
2) Would I do a double-take if introduced to this person at a cocktail party?
3) Are they nicknamed "Nigger"?
If it's "No, no, no", then I'm all like "Welcome to a world where tough guys carol, Emil Muzz."
That's a lot of Dragnet references in one week. And I'm afraid there was no point to the last couple of paragraphs. I need to get my ass out of Ohio.
I Like Gods. I Like Them Very Much.
While I'm running shit into the ground...
See you tomorrow, when I'll try to finish my anguished ('cuz it's very negative and I adore Wong Kar-Wai) My Blueberry Nights review.
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Comments
Comment #1 (Posted by Nude Bongos)
I, for one, welcome our new russian mafia overlords.
Comment #2 (Posted by LOL)
Looking forward to the 'My Blueberry Nights' piece.
I'm a big WKW fan too, and apart from the cinematography, I was left feeling unimpressed by his first Hollywood outing.
Methinks that 'Blueberry' was a victim of his non-locked-down script filming technique, which combined with a tight shooting schedule resulted in the lackluster result.
Comment #3 (Posted by CPT DOG SHIT)
A mention of a Batman film without a subtle slam or complaint about Begins' third act? Have I loaded the right page. Haha just kidding, love ya Beaks!
Comment #4 (Posted by Gavin Vereek (Vagina Face?))
Cool read, Beaks! I agree about this being a non-showdown. The media does love to bounce these stories round the ol' echo chamber. Be shocked if Iron Man didn't bust out the gate at 50. Your languishing screenplay titles-Lolz (I'd be there opening night for Joysticks 2) Struggled with my own unofficial sequels to Hotdog:The Movie & Screwballs!
Comment #5 (Posted by yo mom)
testing
Comment #6 (Posted by Chris C)
If Iron Man doesn't clear 90 then something has gone horribly wrong. The awareness on this film is astounding and it looks like it appeals across all demographics -- my Mum in the UK is aware of this film and the last movie she saw in a theater was either Braveheart or Schindler's List. $50 million wouldn't just be a franchise killer it'd be a studio fucker. And it would mean that Hulk would be dead out of the gate. By the way, this verification shit is for the fucking birds, boys -- I might be foreign but I can type 6 characters in a row and I've been rejected multiple times from posting this comment...
Comment #7 (Posted by Josh Dentmon)
Wow, a Walker Percy reference. I love this site.
Comment #8 (Posted by sdybox)
ah, fun times. Shame about the 'Blueberry' disappointment. While not as brilliant or beautiful as his last two, Wong Kar Wai is still one of the greatest living filmmakers. Maybe you have confused a near lack of story, his other films, with a deliberately simple one. Kar Wai has always been about the bits in between. Ah, it was lovely. It just wasn't life-changing.
Comment #9 (Posted by Sid the Squid)
Seriously Beaks I nearly pissed myself laughing at the way you name your characters. This is why I love CHUD and the talkbacks!
Comment #10 (Posted by Walter)
Is there really any interest in Iron Man outside a few geek circles? I haven't heard anyone talking about it in casual conversation, unlike Indiana Jones or even Batman (the latter because of Heath Ledger). I just think the general public is tiring of superhero movies -- and Iron Man is a superhero that 97% of the population has never even heard about. I think GTAIV is little more than a nice excuse for studio execs to hide their bad business decisions.