STAR TREK INFECTED WITH THAT OL' INTERNET BUG
- By Russ Fischer
- Published 01/23/2008
- News
OK, I promise I'm mostly staying out of this one. Not getting caught in that Cloverfield trap again. I hadn't expected this, but given the success of their monster flick, I'm hardly surprised that Bad Robot has begun viral marketing for Star Trek. Granted, I'm not sure if the site NCC-1701 actually counts as viral marketing, since it's linked from the film's official site.
What you'll see if you go straight to NCC-1701 or click on the red dot next to the official site's Under Construction note is actually sorta neat: four security camera feeds which, when properly tuned, show grainy close-ups of...welding. Obviously, the Enterprise's construction team at work, and possibly a hint of things to come. The low drone of...warp engines? space? public interest in the franchise? whatever...is an eerie accompaniment to the footage, and the whole package feels nothing like Star Trek. Bad Robot is definitely still in Cloverfield mode for this one. Yet that respect my curiosity is piqued, and I actually hope that this might be the way Paramount and Bad Robot release the first images of the crew.
What you'll see if you go straight to NCC-1701 or click on the red dot next to the official site's Under Construction note is actually sorta neat: four security camera feeds which, when properly tuned, show grainy close-ups of...welding. Obviously, the Enterprise's construction team at work, and possibly a hint of things to come. The low drone of...warp engines? space? public interest in the franchise? whatever...is an eerie accompaniment to the footage, and the whole package feels nothing like Star Trek. Bad Robot is definitely still in Cloverfield mode for this one. Yet that respect my curiosity is piqued, and I actually hope that this might be the way Paramount and Bad Robot release the first images of the crew.
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Comment #1 (Posted by Kevin)
This seems a bit stupid to me. It's a known product--there's no mystery to it. We know basically what we're going to see--the only novelty is how they're going to spin it. The present's been unwrapped for 40 years now--they can't cover it up and create a sense of the unknown, especially since it's a prequel. To me, this is the exact opposite of the route they should be taking. They've got a young, stylish cast and (hopefully) an action-packed story. Come out with guns blazing! Hit us over the head with action, movement, explosions, vivid colors, the theme blaring out. Give us swagger and derring-do! Not this nerdy "what movie is this? What is that fuzzy shape?" crap. The whole premise of Cloverfield was, "what is it?" That's not the premise of this movie, thus, wrong marketing approach. Hopefully they'll drop it really soon.
